Internet TV: The road is still long for interaction

dina foxx 540x304 Internet TV: The road is still long for interaction

The principle Youtube is successful, the portal grows and grows. But the network can spread much more than shaky movies to sprinkle can be. • If the ZDF on Wednesday evening at 23.20 clock data protection Crime Whoever saves Dina Foxx radiates to the audience to experience a small piece of net history, posted only 50 minutes of low-budget production, then can help everyone investigate the murder on the web. Available to 300 minutes video, chat rooms and third platforms.

So far limited interaction in public service programs at particular phone or online voting. The SWR dared to at least a tri-media project called 0.7 Alpha , television, radio and the Internet merged. There told story about futuristic scenarios in cyberspace was the Dina similar Foxx – interactive but she was not.

Will now be different, a common scavenger hunt is the idea of ​​the ZDF detective stories. “The film is the experiment,” says Milena Bonse of ZDF-central editorial new media. Such formats require the initiative of the audience, and actually they are also designed for an audience that is younger than that which the ZDF. But the experiment proves: Interactive Web-TV finds its way into traditional media.

The desire for interactivity is as old as the moving image itself is also Internet TV as such, Germany has been at least since 2005. At that time, starting two former private television producers to Ehrensenf.de . The daily news videos on the web finds were soon taken over by Spiegel Online, 2009, she landed short on pay-TV. Also by Mario Sixtus initiated by Handelsblatt funded and the Grimme Online Award 2007 Excellent podcast Electrical Reporter found the net on TV. It was the first original web format that went that route.

What ehrensenf as well as the countless video-on-demand services from streaming services like Hulu, or Netflix Vevo but until now lacking is the participation of the users. They still remain unasked, they will be relegated to spectators. So far, they may only decide when they want to see something, and afterward to indicate whether they liked them since. The what and the how they can not influence.

This case, from the consumer long become power users who create their own content and publish. But even here there is a dilemma. The amount of content is so huge that they look not like a TV station can. Youtube for example, tried to offer its millions of users on the basis of algorithms and key words, a mixture of concert clips, TV finds cats and content. But that does still happen and relatively arbitrary.